Introducing... Heyy Cards!

In June I visited PG Live for the 1st time, a tradeshow dedicated to greetings cards.

There I met with Heyy cards, an independent card brand who we now have the pleasure of stocking at Chirpy.

We like to get to know our suppliers a little bit more, so here’s an interview we did with Dan & Yvette. It’s great to learn more about them & what makes their brand tick.

Tell me a little bit about yourselves & Heyyy

Heyyy is our small greeting card business run by husband and wife team Dan & Yvette Clarkson. Basically, we are both hopeless romantics! When we first met a few years ago we used to send a lot of cards to each other (we still have them all in a drawer in our office!). Somehow we fell into the habit of starting each card, each note and each text message we sent to each other with the word ‘Heyyy’, it became our little greeting. One night during lockdown we got talking about an off the wall idea to start our own card company – and so Heyyy Cards was born!

How did you get into doing what you’re doing?

Dan is a graphic designer and Yvette worked in the greeting card and stationery industry for 15 years for another publisher until the pandemic, when things changed for everyone. At a time in our lives when a lot was changing, we decided that there was no better opportunity than to try to see if we could make a business doing something that we were both passionate about.

What does a ‘normal’ day look like?

A normal day for Heyyy (if you can call it normal!) starts with us both heading off to work – we still have 9-5 day jobs! Dan works for a branding agency and Yvette works for a local charity. After arriving home in the evening and walking our dog (and office mascot) Keo, we begin our work on Heyyy! Our evenings and weekends consist of packing orders, invoicing, brainstorming new ranges, designing cards and everything in between! It’s rather hectic but at the moment we absolutely love it, and the fact that we have been able to keep our day jobs gives us the security to be able to invest in the business and grow our collections without having to worry about paying the bills at home.

Biggest achievement to date (personally or business wise)?

Being shortlisted as finalist for the Henries awards (the Oscars of the greeting card world) for our Tiny and Terrific children’s cards in our first year of trading was amazing! We were so pleased to be invited to the award ceremony and see our cards up on display.

Where can we find your cards?

Our cards are stocked in a small but steadily growing list of gorgeous independent retailers, card and gift shops, garden centres, bookstores and fashion boutiques, from as close to home as Chesterfield, to as far away as Chicago!

Favourite card you’ve designed  / most popular card design?

Dan’s favourite card is from our Type Dreams collection which simply says ‘Thanks for Being You’. It was one of the first cards we designed and is a really simple yet elegant design.

Yvette’s favourite card is probably ‘Happy Birthday Handsome’ from our new Dancing in the Rain collection. Men’s cards are so difficult to find, especially for a more contemporary fellow, and this one hits the spot for me!

Our most popular card is probably ‘Old Enough to be a Classic’ which is a letter press style birthday card featuring beautiful classic car illustrations. We loved this design from the start which was inspired by our 11 year old son’s fascination with cars, but it has even surprised us how popular it has been!

Have you seen any changing card trends over the last 12 months?

The card industry is so amazingly diverse and new ideas are constantly coming into the market. This year we have noticed a growing trend for 3D designs, scalloped edges on cards and also more quirky concepts like cards which look like book covers.

Why do you think sending cards is still so important?

Sending greeting cards is SO IMPORTANT! In a world where everything is online, immediate, and digital, it’s so lovely to still be able to send something hand-picked and tactile to a loved one in the post. Greeting cards are perhaps one of the most accessible forms of art and expression. Costing only a few pounds you can buy something unique which has the power to make the person you are sending it to smile, laugh, cry or just feel like you are thinking of them.

Best thing about running your own business?

The freedom to design things and do things our way… of course not everything is a best seller and we have learned some lessons along our journey, but that’s all part of the fun! It’s also incredibly fulfilling to have started something from nothing and to be able to watch it grow. It’s absolutely humbling and still a bit surreal to stand in a shop and see someone pick up a card that you have designed and start smiling!

Advice to someone looking to turn their hobby / talent into a business?

Sponge up as much information and advice as you possibly can before you take the leap! Speak to other small business owners, look at online forums, local business networks. Know your market, look at what’s out there, learn about your customer. In our case we spent a lot of time talking to shops about what they needed, who their end customers were, what sold well for them, how things were packaged etc. Research is key! We are lucky that the greeting card industry is a very friendly one and other publishers and retailers have been very kind in sharing information to help us along our journey.

Plans for the future?

World domination!! Only kidding. Hopefully we would like to grow slowly but surely, working on new designs and building a range that keeps us relevant to both shops and consumers. In time we would both like to do this full time… if we can both eventually make a humble living doing this, that would be the dream!

Watch this space to find out what we’ve got planned with Heyy later this year to celebrate ‘Thinking of You Week’ and why not give them a follow on INSTAGRAM

Introducing... Black Violet!

We’re delighted to welcome Rebecca Lori of Black Violet as our first MAKER IN RESIDENCE in April.

Rebecca will be joining us on Friday 28th & Saturday 29th April upstairs in Chirpy with her eclectic selection of ceramics, terrariums and jewellery.

Here’s a little interview we did with Rebecca to find out a little more about her and how. We’ll also be chatting to her LIVE on INSTAGRAM on Thursday 27th April at 7:30pm before she pops up in Chirpy.

Rebecca will also be running her Concrete Jewellery Workshop on Friday 28th April - tickets available HERE Booking essential

Tell me a little bit about yourself.

Hi – my name is Rebecca and I am the owner of Black Violet. If you’re not familiar with my work I make concrete and moss homeware and jewellery inspired by abandoned beauty, magical forests and goddess energy! Nature always inspires me and I am kind of obsessed with the idea of nature taking over manmade structures. I like to create a sense of fantasy and magic through my terrariums and classic statues.

How did you get into doing what you’re doing?

I have a creative background and have studied fashion and photography. I’ve always been into art and everyone that knows me will say that I am a bit of a dreamer! I am a huge fan of concrete structures and brutalist architecture and one day I realised I could use this material to make jewellery and planters and it kind of evolved from there. My dream as a child was to own a shop and sell things that I make – so I guess it just happened naturally.

 What does a ‘normal’ day look like?

I don’t really have a normal day! Everyday looks different, but if I am preparing for a market or making stock for a shop I will set up a creative space in my flat, put on some inspiring music and get lost in making. Sometimes this might be a messy concrete pour, playing with pigments and moss and other times it might be more intensely focused work making terrariums or necklaces. I also have to make sure I keep my Instagram updated so people can see what I’ve made.

Biggest achievement to date?

 That’s a difficult one! I think my biggest and most proudest moment was being the first person in my family to get a degree – a 2:1 in Photographic Arts, I was over the moon! Then I guess it’s been following my own unconventional path to build my own business.

Favourite things you’ve designed  / made?

 My terrariums! Each piece is unique and like little magical worlds. I recently made a massive piece for an alternative wedding show which I absolutely love too.

 Best thing about running your own business?

 I get to choose my own hours, don’t have to answer to anyone and get to do what I absolutely love!

Advice to someone looking to turn their hobby / talent into a business?

Have patience, it’s really hard! But stick with it, if you have confidence in what you do then you’re likely to make it. Don’t do it my way and quit your job without any savings! Start doing it along with your job and see how it goes. I am a risk taker so had to go all in but I definitely don’t advise that approach though it did work for me and took my business to a totally different level. Think of the whole package and get help if you need to – there’s loads of great free resources out there for indie businesses on marketing, packaging, advertising etc

Is there a craft you’ve not tried but would love to?

So many! I recently practised using a tattoo gun and was pretty hooked! I would also love to make candles for my business, I bought all the materials but as usual I’ve not found time to do it! There’s loads more but too many to list!

Why should people shop local and support their local indie businesses?

 Wouldn’t the world be a boring place if we all bought cheaply made mass-produced products? We need to support the arts and crafts as it’s what makes life so beautiful, people expressing themselves creatively and owning art that’s so personal and emotive. Even small purchases make a difference to supporting indie businesses – you are enabling an artist or maker to do what they love and keeping the creative process going. And it’s so much better to buy handmade!

Check out Rebecca’s Instagram HERE

Introducing... Lizzie Fry Creative

We’re delighted to welcome Lizzie Fry Creative as our first MAKER IN RESIDENCE

Lizzie will be joining us on Friday 24th & Saturday 25th February upstairs in Chirpy with her gorgeous selection of prints, cards and ceramics.

You might recognise Lizzie as she works in Chirpy on a Thursday morning. Here’s a little interview we did with her to find out a little more about her and how. We’ll also be chatting to her LIVE on INSTAGRAM on Thursday 23rd February at 7:30pm before she pops up in Chirpy.

Tell me a little bit about yourself.

Hello! I’m Lizzie Fry, and I’m a freelance artist based in Leeds. At the moment I’m primarily producing ceramics and lino prints, with the occasional bit of digital design too. I’ve lived in Leeds for around 10 years so definitely consider myself a local now, although having grown up down south I may not sound like one!

How did you get into doing what you’re doing?

Sometimes I wonder the same thing! I’ve always loved making things, and I’ve usually had a creative side-project on the go alongside ‘normal’ life; little by little my creative work has become the main thing I spend my time doing, and I love it.

What does a ‘normal’ day look like?

The studio where I make my ceramics opens at 1pm each day, so I usually try to fit my other work into the mornings where I can. This can involve anything from designing wedding invitations and printing my linocuts onto tote bags, to sending out invoices and contacting shops to ask if they’ll stock my work. It’s incredibly varied but I really love it.

Biggest achievement to date (personally or business wise)?

I grew up in awe of my grandfather, who was a potter and calligrapher; the precision and care in his work are truly beautiful to see. So I’d say it’s both a personal and a business achievement that I’m now making a living from my artwork, particularly the ceramics – I often think of my Grandad when I’m on the wheel – even though I’m sure he would have lots to critique! The icing on the cake for me was that last year I managed to track down his old pottery wheel from the 50s, which I now have. I’m in the process of creating my own studio space so that I can use it.

Favourite things you’ve designed  / made?

There have been a few mugs that I’ve got out of the kiln which I think are really perfect. It’s always a little bit sad saying goodbye to them when someone buys them. I also have a couple of favourite lino prints – like the botanical seeds design – which I’m really fond of; having spent so much time planning and carving out a design, it’s wonderful when you print it for the first time and it turns out exactly how you’d hoped.

 Best thing about running your own business?

Anyone who knows me will know that I’m not a routine-led person. In fact I recently told someone that the closest thing I have to a daily routine is that I usually sneeze a lot when I first wake up. So I feel very fortunate to be able to work for myself and structure my own working day according to how I feel – especially with art, if you try to force yourself to create something when you’re not in the right headspace it just doesn’t work.

Advice to someone looking to turn their hobby / talent into a business?

Go for it! Back yourself even when you don’t feel like it, and take every opportunity you get. And make sure that you have good friends and family around who can tell you when you need to stop at the end of the day or week – otherwise you’ll never do anything else.

Is there a craft you’ve not tried but would love to?

My problem is that I want to try everything! I’ve always wanted to have a go at letterpress printing; I love the whole process and the result.

Why should people shop local and support their local indie businesses?

There was a graphic floating around Instagram recently that said ‘when you buy from a small business, a real person does a happy dance’ – which is true, and every purchase really does make me so happy! But it’s more than that. When you buy from a small business owner, we also breathe a big sigh of relief. Now more than ever, we need you to support those of us who don’t have bigger structures to fall back on. If you love the idea of small businesses thriving, then please help us to keep going – and it doesn’t just have to be through financial help either. Sharing a small business on social media and recommending us to your friends goes a long way and doesn’t cost anything. We will be so grateful!

Check out Lizzie’s website at www.lizziefrycreative.com