Focus on ... Not Today Tuesday

This week’s ’s ‘Focus on’ is a new supplier to Chirpy, ‘Not Today Tuesday’. Her beautifully illustrative cards are already proving really popular in Chirpy.

Here’s a little interview we did with Holly to find out a little more about her.

Tell me a little bit about yourselves & your company

I’m Holly, the founder of Not Today Tuesday — an illustrated stationery brand creating greeting cards and notebooks inspired by hand-drawn florals, joyful colour palettes and uplifting detail.

Thoughtfully designed using eco-conscious materials, each collection celebrates the simple rituals of writing, gifting and meaningful connection. I love creating pieces that feel both beautiful and personal — little moments of joy to send, keep and treasure.

How did you get into doing what you’re doing?

Illustration has been part of my life for as long as I can remember — from designing Christmas cards to doodling in notebooks and decorating school textbooks.

After spending over ten years in the corporate world, in 2024 I decided to step away and return to what truly made me happy: creating.

Not Today Tuesday was born from that leap, inspired by a phrase my daughter says when trying something new — a reminder to keep going, even when things feel uncertain.

Biggest business achievement to date?

One of my biggest achievements has been seeing my artwork licensed across multiple brands and product lines in both Europe and the US. It’s incredibly special knowing that something I created in my studio can end up travelling so far and finding its way into shops and people’s homes around the world.

Favourite card you’ve designed / most popular card design?

My designs are always rooted in hand-drawn florals, joyful colour palettes and uplifting details, and that seems to really resonate with customers. I think people are naturally drawn to cards that feel both beautiful and meaningful.

My newer baby collection has been especially popular, which has been so lovely to see. I’ve noticed that people really connect with cards that have a sentimental message and create a lovely feeling when they’re received.

Why do you think sending cards is still so important?

I think receiving a card still feels incredibly special because someone has taken the time to choose it, write it and send it just for you. In a world where so much communication is instant and digital, a handwritten card feels much more personal and meaningful. It’s something people often keep, display or tuck away to look back on years later. A small gesture that can make someone feel really loved, celebrated or remembered.

Best thing about running your own business?

The best thing about running my own business is being able to shape my own path creatively and professionally. I love having the freedom to build something that reflects my style and values, and there’s a real sense of pride in knowing that every milestone has come from my own ideas, hard work and determination. It’s definitely challenging at times, but incredibly rewarding to be in control of where the journey goes.

Advice to someone looking to turn their hobby / talent into a business?

Start before you feel completely ready. It’s so easy to wait for the perfect timing, perfect plan or perfect confidence, but so much of learning comes from simply beginning.

I’d also say don’t underestimate the value of staying true to your own style and voice. The things that make your work different are usually the things people connect with most. Building a business takes time, patience and resilience, but if you genuinely love what you do, that passion really does shine through.

Pop into Chirpy to see our range of Holly’s cards.

Check out Not Today Tuesday’s instagram to see what she’s up to